Page 3 - Secrets of a Luxury Home Builder
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Secrets of a Luxury Custom Home Builder

A luxury custom home represents the pinnacle of personal success for most people. The
question is what constitutes a luxury home. Is it the neighborhood? Is it the size of the
house? Is it the most recent trending products featured throughout the residence? In order
to effectively answer these relevant questions, one needs to personally determine their
own definition of what makes them have that special feeling that you experience buying
and owning a luxury product.

One of the misconceptions of a luxury custom home is that it must be large. I am here to tell
you that luxurious comfort is about quality, function and appointment of lifestyle. Yes if you
have a large family your space needs for size will be much more demanding than an empty
nesters requirements for their family during holidays and extended visits. Lifestyle means
how do you live day to day. Do you like to entertain? Do you like to cook? Do you require
your personal space or have specific hobbies that require special facilities needs like a
wine collection or arts and crafts room? It is through observing how we live and what
brings us joy that provides us direction and insight to our lifestyle.

When it comes to luxury, being unique is what counts, not any comparison with an
alternative selection. Luxury is the expression of a taste, a creative identity; luxury makes
the bold statement “this is what I am”. It is identity that gives a brand that
particularly powerful feeling of uniqueness, timelessness, and the necessary authenticity
that helps give an impression of permanence. Identity is not divisible, it is not negotiable– it
simply is. Luxury is superlative, and not comparative. It prefers to be faithful to an identity
rather than be always worrying about where it stands in relation to a competitor. Let us
begin by understanding the different classifications widely used in describing luxury
custom homes.

www.MarwoodConstruction.com  713-818-1720  info@MarwoodConstruction.com

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